📣 Nos événements : entraînement aux oraux post-bac le 28 mars, soirée portes ouvertes MS & MSc le 14/04 et soirée virtuelle SciencesCom le 21/04. Inscrivez-vous !
Nom
DE BOCK
Prénom
Koen
Nom
DE BOCK
Prénom
Koen
-
TitreProfesseur
- Responsable Recherche de département, Département Marketing
photo_cv
Département
Département
Département Marketing
Domaine(s) d’enseignement
Domaine d’enseignement
Digital Marketing
Marketing Analytics
Domaine(s) de recherche
Domaine de recherche
Digital Marketing
Marketing Analytics
Explainable AI
AI and Machine Learning
AI-supported and Data-Driven Marketing and CRM
Predictive and Causal Analytics
Compétences
Digital Marketing
Digital Advertising (SMA, SEA, Display)
Web Analytics
AI & Machine Learning
Explainable AI (XAI)
Predictive & Causal Analytics
Language models (SLM, LLM)
Biographie
Biographie
Dr. Koen W. De Bock est responsable de la recherche du département marketing et professeur titulaire en Analytique Marketing et Marketing Numérique à Audencia Business School, à Nantes, en France. Il est le titulaire d’un doctorat en Économie Appliquée de l’Université de Gand (2010), d’un MSc en Analytique Marketing de la même université (2006), ainsi que d’un MSc et d’un BSc en Économie Appliquée de l’Université d’Anvers (2005, 2003).
Avant de rejoindre Audencia, le Dr De Bock a exercé comme Assistant Professor (2010–2015) puis Associate Professor (2015–2016) à l’IÉSEG School of Management, où il a co-fondé et dirigé le IÉSEG Center for Marketing Analytics (ICMA). Il a également été professeur invité dans diverses institutions telles que la Vlerick Business School (Belgique), la Stellenbosch Business School (Afrique du Sud) et la Southwestern University of Finance and Economics (SWUFE) en Chine.
Ses recherches portent sur l’application de l’IA prédictive, de l’apprentissage automatique (machine learning), de l’IA explicable (XAI) et de l’IA générative (GenAI) dans les domaines du marketing, de la gestion de la relation client (CRM) et de la gestion des risques. Il a publié de nombreux articles dans des revues académiques de premier plan — notamment Information Sciences, Decision Support Systems, Journal of Business Research, European Journal of Operational Research et Annals of Operations Research — et a récemment assuré le rôle d’éditeur invité en chef pour plusieurs numéros spéciaux de revues. Le Dr De Bock est également Senior Editor de la revue Applied Operations & Analytics, Associate Editor de la revue Decision Support Systems et membre du comité de rédaction des revues Discover Analytics et European Journal of Operational Research.
Le Dr De Bock se tient à la disposition des candidats au doctorat intéressés par des thématiques telles que l’analytique marketing pilotée par l’IA, la modélisation prédictive, l’intelligence client et l’IA explicable.
Il invite également les entreprises et partenaires industriels à collaborer dans le cadre de projets de recherche appliquée, de conseils ou d’initiatives d’innovation visant à exploiter l’analytique avancée et l’IA dans les domaines du marketing, du CRM et de la gestion des risques.
Rendez-vous sur le site personnel de Koen W. De Bock, contactez-le sur LinkedIn ou par e-mail.
Formation
Ph.D., Applied Economics
Université de Gand, Ghent
(2010)
M.Sc., Marketing Analytics
Université de Gand, Ghent
(2006)
M.Sc., Applied Economics
University of Antwerp, Antwerp
(2005)
B.Sc., Applied Economics
University of Antwerp, Antwerp
(2003)
Expériences professionnelles
Responsable Recherche de département, Département Marketing
Audencia Business School, Nantes
Depuis 2025
Associate Professor of Marketing Analytics & Digital Marketing
Audencia Business School, Nantes
2017 - 2019
Professeur associé en marketing analytics & marketing digitali
IESEG School of Management, Lille
2015 - 2016
Co-fondateur et responsable ESEG Center for Marketing Analytics (ICMA)
IESEG School of Management, Lille
2011 - 2016
Professeur assistant en marketing
IESEG School of Management, Lille
2010 - 2015
Assistant Recherche et Enseignement
Université de Gand, Ghent
2006 - 2010
Visiting out
2017 - 2018
Stellenbosch Business School, : Visiting professor (MBA)
2017 - 2017
Southwestern University of Finance and Economics (SWUFE), Chine (RPC) : Visiting professor (DBA)
Publications
Publié
CIELEN D., DE BOCK K., FLORES L., (2026). Exploring Zero-Shot SLM Ensembles as an Alternative to LLMs for Sentiment Analysis.
Information Fusion, 126 Part B (February 2026), 103666
LIU Z., DE BOCK K., ZHANG L., (2025). Explainable Profit-Driven Hotel Booking Cancellation Prediction based on Heterogeneous Stacking-Based Ensemble Classification.
European Journal of Operational Research, 321, 284-301
DE BOCK K., BOGAERT M., DU JARDIN P., (2025). Ensemble Learning for Operations Research and Business Analytics.
Annals of Operations Research, 353 (October 2025), 419-448
MENA G., COUSSEMENT K., DE BOCK K., DE CAIGNY A., LESSMANN S., (2024). Exploiting Time-Varying RFM Measures for Customer Churn Prediction with Deep Neural Networks.
Annals of Operations Research, 339 (1), 765-787
DE BOCK K., Coussement K., Caigny A. D., Slowiński R., Baesens B., Boute R. N., Choi T.-M., Delen D., Kraus M., Lessmann S., Maldonado S., Martens D., Óskarsdóttir M., Vairetti C., Verbeke W., Weber R., (2024). Explainable AI for Operational Research: A Defining Framework, Methods, Applications, and a Research Agenda.
European Journal of Operational Research, 317 (2), 249-272
LIU Z., PING J., DE BOCK K., WANG J., ZHANG L., NIU X., (2024). Extreme Gradient Boosting Trees with Efficient Bayesian Optimization for Profit-Driven Customer Churn Prediction.
Technological Forecasting and Social Change, 198 (January 2024), 122945
Dwivedi Y. K., Balakrishnan J., Mishra A., DE BOCK K., Al-Busaidi A. S., (2024). The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse.
Technological Forecasting and Social Change, 203, 123402
De Caigny A., DE BOCK K., Verboven S., (2024). Hybrid black-box classification for customer churn prediction with segmented interpretability analysis.
Decision Support Systems, 181, 114217
DE BOCK K., COUSSEMENT K., DE CAIGNY A., (2024). Explainable Analytics for Operational Research.
European Journal of Operational Research, 317 (2), 243-248
DEBRULLE J., STEFFENS P., DE BOCK K., DE WINNE S., MAES J., (2023). Configurations of Business Founder Resources, Strategy and Environment Determining New Venture Performance.
Journal of Small Business Management, 61 (2), 1023-1061
COUSSEMENT K., DE BOCK K., GEUENS S., (2022). A decision-analytic framework for interpretable recommendation systems with multiple input data sources: a case study for a European e-tailer.
Annals of Operations Research, 315 (2022), 671–694
LESSMANN Stefan, HAUPT Johannes, COUSSEMENT Kristof, DE BOCK K., (2021). Targeting customers for profit: An ensemble learning framework to support marketing decision-making.
Information Sciences, 557 (May 2021), 286-301
DE BOCK K., DE CAIGNY A., (2021). Spline-Rule Ensemble Classifiers with Structured Sparsity Regularization for Interpretable Customer Churn Modeling.
Decision Support Systems, 150 (November 2021), Article N°113523
DE CAIGNY Arno, COUSSEMENT Kristof, DE BOCK K., LESSMANN Stefan, (2020). Incorporating Textual Information in Customer Churn Prediction Models Based on a Convolutional Neural Network.
International Journal of Forecasting, 36 (4), 1563-1578
DE CAIGNY A., COUSSEMENT K., DE BOCK K., (2020). Leveraging Fine-Grained Transaction Data for Customer Life Event Predictions.
Decision Support Systems, 130 (March 2020), Article 113232
DE BOCK K., COUSSEMENT K., LESSMANN S., (2020). Cost-sensitive business failure prediction when misclassification costs are uncertain: A heterogeneous ensemble selection approach.
European Journal of Operational Research, 285 (2), 612-630
GEUENS Stijn, COUSSEMENT Kristof, DE BOCK K. W., (2018). A framework for configuring collaborative filtering-based recommendations derived from purchase data.
European Journal of Operational Research, 265 (1), 208-218
DE CAIGNY Arno, COUSSEMENT Kristof, DE BOCK K. W., (2018). A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees.
European Journal of Operational Research, 269 (2), 760-772
DE BOCK K. W., (2017). The best of two worlds: Balancing model strength and comprehensibility in business failure prediction using spline-rule ensembles.
Expert Systems with Applications, 90 (30 December 2017), 23-39
COUSSEMENT Kristof, VAN DEN BOSSCHE Filip, DE BOCK K. W., (2014). Data Accuracy’s Impact on Segmentation Performance: Comparing RFM, Logistic Regression and Decision Trees.
Journal of Business Research, 67 (1), 2751–2758
COUSSEMENT Kristof, DE BOCK K. W., (2013). Customer Churn Prediction in the Online Gambling Industry: The Beneficial Effect of Ensemble Learning.
Journal of Business Research, 66 (9), 1629-1636
DE BOCK K. W., VAN DEN POEL Dirk, (2012). Reconciling Performance and Interpretability in Customer Churn Prediction Modeling Using Ensemble Learning Based on Generalized Additive Models.
Expert Systems with Applications, 39 (8), 6816-6826
DE BOCK K. W., VAN DEN POEL Dirk, (2011). An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction.
Expert Systems with Applications, 38 (10), 12293-12301
DE BOCK K. W., COUSSEMENT Kristof, VAN DEN POEL Dirk, (2010). Ensemble Classification Based on Generalized Additive Models.
Computational Statistics and Data Analysis, 54 (6), 1535-1546
DE BOCK K. W., VAN DEN POEL Dirk, (2010). Predicting website audience demographics for web advertising targeting using multi-website clickstream data.
Fundamenta Informaticae, 98 (1), 49-70
DE BOCK K. W., COUSSEMENT Kristof, NESLIN Scott, (2014). Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships (translated in simplified Chinese).
The China Enterprise Management Publishing House
DE BOCK K. W., COUSSEMENT Kristof, NESLIN Scott, (2013). Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships.
Routledge
DE BOCK, K., DOUMPOS, M., VERBEKE, W., ZOPOUNIDIS, C. (2026). Cost-sensitive and Multicriteria Business Failure Prediction. dans Choi, T.-M. (Eds.), Encyclopedia of Operations Management. Elsevier.
DE BOCK, K. W., COUSSEMENT, K., CIELEN, D. (2018). An Overview of Multiple Classifier Systems Based on Generalized Additive Models. dans Alfaro Cortes, E., Gamez Martinez, M, and Garcia Rubio, N. (Eds.), Ensemble Classification Methods with Applications in R. John Wiley & Sons.
FLORES, L., & DE BOCK, K. W. (2018). L’analyse des données appliquée à la publicité. dans Allary, J. et Balusseau, V. (Eds.), La publicité à l'heure de la data - Adtech et programmatique expliquées par les experts. Dunod.
DE BOCK, K. W., & COUSSEMENT, K. (2016). Special Session: Big Data Analytics for Marketing (Contributed Session by the IÉSEG Center for Marketing Analytics (ICMA)). dans Rossi, P. (Eds.), Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer.
BOUJENA, O., COUSSEMENT, K., & DE BOCK, K. W. (2015). Data Driven Customer Centricity: CRM Predictive Analytics. dans Tsiakis, T. (Eds.), Handbook of Research on Innovations in Marketing Information Systems. IGI Global.
DE BOCK, K. W., & COUSSEMENT, K. (2013). Ensemble Learning in Database Marketing. dans Coussement, K., De Bock, K.W. and Neslin, S.A. (Eds.), Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships. Routledge.
COUSSEMENT, K., & DE BOCK, K. W. (2013). Text Mining for Database Marketing. dans Coussement, K., De Bock, K.W. and Neslin, S.A. (Eds.), Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships. Routledge.
DE BOCK, K. W., & VAN DEN POEL, D. (2010). Ensembles of probability estimation trees for customer churn prediction. dans García-Pedrajas N., Herrera F., Fyfe C., Benítez J.M., Ali M. (Eds.), Trends in Applied Intelligent Systems. IEA/AIE 2010. Lecture Notes in Computer Science 6097 (pp. 57-66). Springer.
DE LANGE S., BOGAERT M., DE BOCK K., VAN DEN POEL D., (2025). The dual quest for interpretability and performance in credit scoring via spline-rule ensembles.
The Belgian Operational Research Society, 144-145
BERK AYTAÇ E., OZOGUR-AKYUZ S., DE BOCK K., (2024). Interpretable Ensemble Learners for Explainable Business Analytics.
PHAN T. H. M., COUSSEMENT K., DE BOCK K., DE CAIGNY A., (2022). Modeling with Hybrid Segmentation Methods: A Statistical Library for R and Python.
DE BOCK K., (2021). Spline-Rule Ensemble Classifiers for Comprehensible Marketing and Risk Analytics.
DE BOCK K., DE CAIGNY A., COUSSEMENT K., (2021). A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (EJOR 2018): A review and update (invited talk).
DE BOCK K., (2021). Pursuing Interpretability in Business Analytics with Spline-Rule Ensemble Models.
DE CAIGNY A., COUSSEMENT K., DE BOCK K., (2020). Customer Life Event Prediction Using Deep Learning.
DE BOCK K., (2020). Controlling for clicks: Integrating Digital metrics in Multichannel Retail Chain Store Efficiency Analytics.
DE CAIGNY A., COUSSEMENT K., DE BOCK K., (2019). Customer Life Event Prediction.
DE BOCK K., COUSSEMENT K., DE CAIGNY A., CIOBANU C., (2019). Integrating E-commerce Indicators in Multichannel Retail Chain Store Efficiency Analyses: A Robust Two-stage DEA Approach.
COUSSEMENT Kristof, DE BOCK K. W., CIOBANU Cristina, (2018). Efficiency in multi-channel retail chain store: a two-stage DEA approach with environmental factors and e-commerce indicators.
COUSSEMENT Kristof, DE BOCK K. W., DE CAIGNY Arno, (2018). Integrating textual information in customer churn prediction models: A deep learning approach.
DE BOCK K. W., KARADAYI ATAS Pinar, OZOGUR-AKYUZ Süreyya, (2018). A Novel Ensemble Pruning Approach for ANN-based Churn Prediction Ensemble Models.
CIOBANU Cristina, COUSSEMENT Kristof, DE BOCK K. W., (2018). A two-stage DEA approach for multi-channel retail chain store efficiency analysis.
GEUENS Stijn, DE BOCK K. W., COUSSEMENT Kristof, (2018). Beyond clickthrough rate: measuring the true impact of personalized e-mail product recommendations.
COUSSEMENT Kristof, DE BOCK K. W., DE CAIGNY Arno, (2018). Leaf modeling: An application in customer churn prediction.
COUSSEMENT Kristof, DE BOCK K. W., GEUENS Stijn, (2018). An Evaluation Framework for Collaborative Filtering on Purchase Information in Recommendation Systems.
DEBRULLE Jonas, STEFFENS Paul, DE WINNE S., DE BOCK K. W., MAES Johan, SELS Luc, (2018). Exploring the deeper grounds of new venture performance: Adopting rule ensembles to identify configurations of founder resources, business strategy, and environmental conditions.
COUSSEMENT Kristof, DE BOCK K. W., DE CAIGNY Arno, (2017). A New Algorithm for Segmented Modeling: An Application in Customer Churn Prediction.
GEUENS Stijn, COUSSEMENT Kristof, DE BOCK K. W., (2016). Towards better online personalization: a framework for empirical evaluation and real-life validation of hybrid recommendation systems.
DE BOCK K. W., (2016). Enhancing rule ensembles with smoothing splines and constrained feature selection: an application in bankruptcy prediction.
DE BOCK K. W., (2015). The Black Box Revelation: An Empirical Evaluation of Rule Ensembles for Bankruptcy Prediction.
GEUENS Stijn, COUSSEMENT A., DE BOCK K. W., (2015). Integrating Behavioral, Product, and Customer Data in Hybrid Recommendation Systems Based on Factorization Machines.
DE BOCK K. W., (2015). Multi-Criteria-Optimized Rule Extraction For Artificial Neural Networks and Its Application In Customer Scoring.
BAUMANN Annika, LESSMANN Stefan, COUSSEMENT Kristof, DE BOCK K. W., (2015). Maximize what matters: Predicting customer churn with decision-centric ensemble selection.
COUSSEMENT Kristof, DE BOCK K. W., GEUENS Stijn, (2014). Evaluating Collaborative Filtering: Methods within a Binary Purchase Setting.
DE BOCK K. W., LESSMANN Stefan, COUSSEMENT Kristof, (2014). Multicriteria optimization for cost-sensitive ensemble selection in business failure prediction.
DE BOCK K. W., (2013). Deploying Dynamic Ensemble Selection To Tackle Concept Drift in Predictive Customer Analytics.
DE BOCK K. W., DEBRULLE Jonas, DE WINNE S., SELS Luc, (2013). Getting Off On The Right Foot: Identifying Persistent Configurations Of Initial Resources, Strategy And Environment That Enable Start-Ups To Achieve A Sustainable Competitive Advantage.
DE BOCK K. W., COUSSEMENT Kristof, (2012). Remedying the Expiration of Churn Prediction Models with Multiple Classifier Algorithms.
LESSMANN Stefan, DE BOCK K. W., COUSSEMENT Kristof, (2012). Ensemble Selection for Churn Prediction in the Telecommunications Industry.
DE BOCK K. W., VAN DEN POEL Dirk, (2011). Strategies for Extracting Knowledge from Ensemble Classifiers Based on Generalized Additive Models.
DE BOCK K. W., VAN DEN POEL Dirk, (2010). Ensemble Classification based on Generalized Additive Models.
DE BOCK K. W., VAN DEN POEL Dirk, (2010). Customer Churn Prediction using Ensemble Classifiers based on Generalized Additive Models.
DE BOCK K. W., VAN DEN POEL Dirk, (2010). Ensembles of probability estimation trees for customer churn prediction.
DE BOCK K. W., VAN DEN POEL Dirk, (2009). Demographic Classification of Anonymous Web Site Visitors Using Click Stream Information: A Practical Method for Supporting Online Advertising.
Activités scientifiques
Editeur associé d'une revue de recherche
Decision Support Systems - Associate Editor since
2026
Applied Operations and Analytics - Senior editor since
2024
Editeur invité d'une revue de recherche
Journal of Business Research: Special Issue on Applications of Machine Learning and Generative AI in Shaping the Future of Marketing.
2026
Annals of Operations Research: Special Issue on Ensemble Learning for Operations Research & Business Analytics.
2025
European Journal of Operational Research: Special Issue on Explainable Analytics for Operational Research.
2024
Membre Comité éditorial d'une revue de recherche
European Journal of Operational Research - Editorial board member since
2025
Discover Analytics - Editorial board member since
2023
Membre Comité scientifique d'une association académique
41ème Congrès International de l’Association Française du Marketing.
2024
Récompenses et honneurs
Best paper award at the 57th Hawaii International Conference on System Sciences (HICSS 2024), 2024
European Journal of Operational Research - 2022 Editors’ Award for Excellence in Reviewing, 2022
European Journal of Operational Research - 2020 Editor's Award for Excellence in Reviewing, 2020
Supervision doctorat
(2026) D. CIELEN : Enhancing marketing analytics with generative AI (ongoing). Primary supervisor: L. Florès, Université Paris-Panthéon-Assas..
(2026) S. DE LANGE : Explainable AI for business analytics (en cours)..
(2026) Y. HE : Explainable AI through counterfactual explanations and narratives (ongoing). Primary supervisor: D. Martens, University of Antwerp..
(2023) K. IDBENJRA : Essais sur les Approches de Modélisation Segmentée pour lesApplications Analytiques des Affaires.